
It’s not about the speed, it’s about how to stop. Photo by Francois Malan
I was reading the amazing new book written by Paul A. Laudicina, Beating the Global Odds, and bumped into a quote the author used as the chapter “Fast and Fickle” epitome:
It’s not the speed that kills you, but the sudden stop. –Rüdiger Dornbush
And this (for some, obvious) observation caught my eyes.
After 20+ years deeply involved to Jiu-Jitsu, everything in my world has the art as a reference, and immediately it reminded me the conversation I had with Grand Master Francisco Mansor, right after he suffered a heart attack, a couple of years ago.
Tio Chico, as always, gave me a lecture about the subject, explaining me that hearts have a problem not with excitements, as the common sense makes us to believe, but with the sudden calm down.
I don’t want to go too further into this and risk to be called a charlatan by my dear doctor friends (and odd enough few of my best friends are doctors), but the reason is that the veins and arteries expand as the heart pumps faster, and when they abruptly constrict to accomodate the lower blood volume (when the excitement ceases), the clotting risk increases.
These similar dangerous behavior in two total different matters made me think on it as a pattern of the Nature and, of course, try to reflect and learn from that.
Either on Jiu-Jitsu or business; on relationship or leisure; on nutrition or achievements; BALANCE plus CONSISTENCY tend to be a better path than spikes.
However, as twenty-seventh President of Harvard University and former U.S. Secretary of the Treasury Larry Summers also pointed, the crashes are way more spectacular.

Classic moment in the GracieMag Brazilian Newsroom, Sept. of 2006. We all miss this place.
I had to move out from Brazil.
Then, a few months latter, our chief designer also traded Rio de Janeiro by Belo Horizonte, and like we always do (as I love changes thus it became a mark for GracieMag), we surfed the wave and decided to trade our physical newsroom by a virtual one.
This was in July of 2007, and the decision seemed to me so 21st centuriesh that I was very proud of it.
We would make our team happier. No commute, no traffic, more time with their families. We had the Skype, after all (of course that was before Skype was purchased by Microsoft and became a mess), we had IMs, Nextel, and all the future and its tools on our hands.
“The world is flat,” taught me Tomas Friedman. And it’s all about systems, taught me Michael Berger.
It took me four years to realize how fooled I was by these authors.
We were living the “Modern Times” movie, very well documented decades earlier by Chaplin and his genius.
Sure, we had no much choice as for myself. I was launching the GracieMag US Operations and the only way of doing it was to come and clean the path by myself.
As for the newsroom, dismissing it was a big mistake. We would do much better if we had not done so, no question. During these endless four years, yes, we kept the level of productivity but killed or at least suspended the best we had: innovation.
We were heading to become a machine without a brain and worst, without a heart.
Nothing could replace the days we passed together accomplishing an issue, sleeping over in the newsroom, going to a bakery at 3am, having the most creative ideas we could have, and laughing a lot. We all missed it, I’m sure.
It wasn’t too late though. We started to fix it in the end of 2011 and we now have two newsrooms, one in Rio de Janeiro, Brasil, and other in Irvine, CA, where I am writing these happy words.
Not as coincidence, GracieMag is getting super innovative again, and the readers are praising it over and over.
The memory is always romantic, and we all tend to try to replicate past, good moments, so I started to go work at 4am, 5am, for several days every week. And I always pass in a nearby French bakery that opens at 4am to hang, still dreaming the old days.
I’m glad Marissa Mayer from Yahoo! just decided to walk our walk. We’re in good company
Jiu-Jitsu tournaments coverage is big part of GRACIEMAG history.
The first time I smelt press paint was in 1994 when the Jornal Gracie cover featured the Brazilian Nationals, also the first tournament organized by CBJJ (Brazilian Confederation of Jiu-Jitsu).
That was four years before we launched our website, so the print issues were our platform for “real time” coverage. I would sleep over in our tiny newsroom to have the print piece distributed possibly a few days after a big tournament like the Jiu-Jitsu Worlds or the ADCC. We kept the practice also after going online and welcoming more members to our editorial team.
In 2003, our entire team (including designer) traveled to Sao Paulo, Brazil when we finished an entire issue about the ADCC in a hotel room. That magazine was in our hands less than 2 days after the event wrapped up.
Of course, the medium has evolved and diversified. We still carry tournament coverages in our print pages, but nowadays we are able to take the news to our readers, followers, friends in several different platforms, such as GRACIEMAG.com, blogs, Facebook, Twitter, YouTube and Instagram.
Now we added Google Plus into this party and people are wondering why.
It’s kind of odd, as, as far as we know, nobody else is doing it (But remember, nowadays it’s super common to live cover via Twitter, but we also were one of the firsts to do so, back in 2008.)
We however felt like Google Plus is very fit for the type of coverage our audience enjoys. The interface is simple and slick, it’s super fast to load, the refresh is immediate, and it’s wonderfully presented on mobile phones.
Thus, we are doing it because we think it will improve the experience of our thousand of customers through the world.
But we also are doing it because we LOVE to innovate.
I was reading the papers early this morning when I bumped into the news that IOC dropped wrestling from 2020 Olympics.
Shocking news. Or is it?
I don’t know any other Olympic sport that requires so much dedication, mental toughness and physical skills than wrestling. Don’t get me wrong, every Olympic athlete of any modality passes through a brutal funnel to get there, I just think wrestling even surpasses them all, and one of the reasons is also the lack of recognition. That is, you are a monster, train like a maniac, need to perform in a hand to hand combat against another super athlete and still, even if you succeed, the world doesn’t give you any credit. Thus, to stick with all the hard work needed through years and years in order to become an Olympic, you really need to have an off the curve focus and sense of purpose.
Therefore wrestling has all the athleticism characteristics that one should look for, when watching those games.
It’s also an ancient modality, so it has tradition. And it’s practiced worldwide, which fulfills another requirement to be in the Olympics.
So why did they kick wrestling off the Games?
Well, I guess “the Games” are also “the Business.”
I’m not familiar with numbers such as attendance, TV and Internet audience, tickets sold, costs of all the logistics of having the worldwide trials, and the cost of opportunity of having a more popular sport instead of wrestling seizing the same time slot during the Olympics. But I bet these are the factors that counted for the decision.
I feel sorry for my Jiu-Jitsu peers that dream the day the modality will be at the Olympics. Like in wrestling, only practitioners can understand the value of a Jiu-Jitsu match, and how much sweat, blood, dedication, focus and suffering is involved in that strange scene of two people tangled on a mat, looking for an arm, a leg or a neck.
And these people are just not enough to bump the media rates in a game of billions.
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PS. At this point, wrestling is out of the 2020 Summer Olympics, but there will be another voting in September that can change it. According to Sports Illustrated, however, it’s unlike they will change the decision. Let’s hope they do, at least for the sake of tradition.
Sources:

Black belt Jim McPherson sadly passed away Wed, Jan 23, victim of cancer. Photo borrowed from Romero Cavalcanti’s Facebook page.
The Jiu-Jitsu community is now mourning the death of Romero Cavalcanti’s black belt Jim McPherson (Ian McPherson’s dad), who passed away yesterday, victim of cancer.
As more as we try to push a health lifestyle, it’s still impossible to fully prevent some chronic diseases like cancer, in its thousands of different types. Some believe that a vegan way of eating is perhaps the best way to do so but, still, there’s no proof of it.
What can help, sometimes, is to diagnose the disease in its early stages, and therefore have more odds of beating it. I personally try to run comprehensive blood tests every six month. This is not to diagnose cancer in particular, but to monitor my body and health in general.
I encourage everybody to do the same.
Below I’m sharing the protocol I use, most of the parameters given by my friend and physician Matt Krieger a couple of years ago, and a few added last year by another friend (also doctor). You can hand it as a reference to your own doctor and ask if it’s good for you.
In case he adds parameters, I ask you to please share with us.
Blood Test Protocol:
MP: (A/G Ratio, Albumin, Alkaline Phosphatase, BUN/Creatinine, Calcium, Chloride, Globulin Glucose Serum, LDH, Potassium, CO2, SGOT, SGPT Sodium, Total Bilirubin, Total Protein, GFR)
LIPID: (Total Cholesterol, HDL, LDL, Triglyceride, VLDL HDL/Cholesterol Ratio)
CBC: (Red Blood Cell Count, White Blood Cell Count Platelets, Hemoglobin Hematocrit, MCH, MCHC MCV, Neutrophils, Basophils, Eosinophils, Lymph Percentage, Monocytes)
THYROID: (T3 Uptake, T4(Thyroxin), Free thyroxin Index(T7), TSH)
CRP, FERRITIN, GGT, CK, MAGNESIUM, IRON, URIC ACID, PHOSPHORUS HEMOGLOBIN A1C, ESR, Vit D
I would also get a Hair analysis looking for essential, non essential and Toxic elements.
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Endocrine Evaluation: FSH, LH, PROGESTERONE, ESTRONE (E1), ESTRADIOL, DHEA-SULFATE, DIHYDROTESTOSTERONE, TESTOSTERONE TOTAL, SEX HORMONE BIND GLOBULIN, TESTOSTERONE, FREE, IGF-1, IGFBP-3, CORTISOL
You know I am against rape. I am against any type of violence, domestic, urban, between countries or whatever its may be.
This is obvious. I think everybody who follows me or GRACIEMAG has the same opinion.
I was avoiding speaking about this recent case involving three Jiu-Jitsu practitioners in Maryland for several reasons.
The main one is that Jiu-Jitsu cannot be blamed for anything. Human beings are capable of doing bad things, students, teachers, competitors, practitioners, etc… I do believe with all my heart Jiu-Jitsu can make people better. But sadly it doesn’t always make changes in them.
The case is being covered by many news outlets with commitments beyond our mission that is “To Promote Jiu-Jitsu”.
I fully support the victim and stand in sprit with her in her recovery. That said, we at Graciemag to this point didn’t think we had anything greater or positive to contribute to this story. Actually we felt that the more we addressed it the more Jiu-Jitsu would suffer, which is not our mission.
However, for the last two weeks people took advantage of the situation to practice what a famous Brazilian journalist calls “reputation murder”. In this case specifically the murder of Lloyd Irvin Jr.’s reputation.
Is there anyone seriously thinking he has a “rape culture” in place?
Even if you don’t like his teaching style or marketing style or anything about him, how is it possible to blame him for the actions of two of his students (one with him for less than a month, the other for seven months).
Look, it does seem that these two guys truly did something despicable. But the truth is… no matter how bad the circumstances seem and how strong are the evidence is against them, the world we live in gives people the benefit of being innocent until they are proven guilty by the legal system. As much as I don’t approve of the circumstances as fellow human beings we owe them this.
I understand that people have differences with Lloyd Irvin, his language, his way to do business. I’ve disagreed with him on a few things in the past. I have called him and told him directly. We talked about my disapproval, he explained his side. I may not change his views, and he may not change mine, however at least we respect each other and speak honestly to each other.
But now I must speak equally as honestly to some in the Jiu-Jitsu community and say that I think using this sensitive moment to attack him is cowardice and disrespectful to both him and the woman who suffered the night of this attack.
People are kicking the dog, because they think it’s dead. They didn’t stand against the dog when he was alive and barking.
Bringing past stories (no matter how unsightly they may be) to associate with this isolated case will not push me to judge him.
Lloyd has wife and son. I know this man NOW and have for many years. He has been a significant contributor to the betterment of our beloved Jiu-Jitsu for over a decade and a half (admittedly not I am not in agreement with ALL of his contributions but on a whole they have done far more positive and good for us than anything else) And unless something relevant that links him DIRECTLY to this particular case comes out I’m backing him.
Because I feel the information he has shared with me CAN make a positive come from all the negative I’m providing a forum for him to share his side of this story and hopefully bring some healing and growth for us.
If any of you should ever find themselves in need of a safe haven to fairly tell their side of a story I am open to listen. Our channels are closed however, for attackers, or reputation murderers, whatever reasons they have.
PS. Shortly after I wrote the opinion above, we received Lloyd Irvin’s official statement about the case. It can be read here.
UPDATE added on 1/24/2013:
Looking for a reason behind my article, other than have an opinion, some people are demanding that I disclose my business ties with Lloyd Irvin. I guess every time Graciemag writes well about Bochecha, we would have to disclose that Koral (his sponsor at the present moment) is an advertiser. Ridiculous, but there will go:
LI never paid any airfare, hotel to me or any of my staff. He invited me to speak in his last seminar in Orlando (the only one I ever went) but there was no money involved. I wasn’t paid to speak, nor I paid to speak.
LI places one page advertising on Graciemag. His advertising dollars answers for less than 0.2% of our income. It’s crazy people think I would hurt my principles to keep a LI page ad. Graciemag sold last week, only counting our Brazilian edition, over 400 2-year subscriptions. That alone is probably over 50 times more money than what we get with one page ad. As I’m writing it, the first day of the Europeans is finishing, and we’ve sold already only there dozens of subscriptions.
We have several different streams of income world wide: tens of thousands of individual subscriptions, over 200 retailers (GMA) in subscription basis, bookstores, newsstands, advertising, tournaments, iPad subscriptions, goods etc. Fortunately, we are not dependent of any brand, school or company. We have 15 full time employees, some of them working for us for over 10 years now. This LI ad money doesn’t pay even the company that does our book keeping (just to give an example).
People don’t accept different opinions, so they look for a reason I can have my own opinion, and then, before knowing any facts, attack me. Ironically they blame money as the reason, the same money many people out there accuse Lloyd to be obsessed with. No, I can assure you, I’m not position myself for money, I always position myself for my principles, and for what I think is a fair course (of course, I’m not the owner of the truth, so it’s just my opinion, I don’t expect everybody to agree with me). Let me emphasize again (next time I will draw if people still don’t understand my words:) I’m not defending a particular person, I’m defending a modus operandis that is, do not judge because we are not the law nor God.
In his most famous quote, Wayne Gretzky said that a great hockey player plays where the puck is going to be.
Thus, in his opinion, an athlete, when in the Zone, predicts a play, like a great artist is capable to predict the future with a painting or a book.
Let me twist this logic a little bit.
What if, instead of guessing, the genius is in truth bending the reality towards his thinking?
Am I crazy, or drinking too much metaphysics to bring up such an eccentric theory?
Based on what I have seen till now, I really believe that if you concentrate a high amount of energy in a thinking, it can materialize.
What I’m implying is that, the same way you can drive the puck towards where you want (or will be), you can achieve your dreams. In order to do that, however, you need high, high focus.
The exact amount of focus an athlete in the Zone has.
There are several different ways to win a Jiu-Jitsu match:
- You can simply be more technical than your opponent
- You can pencil a plan to play over your opponent weaknesses
- You can be stronger than your opponent (that may work if the technical knowledge is similar)
- You can be quicker than your opponent (after all, no matter how much knowledge you have, in Jiu-Jitsu, if you’re late, you’re done)
- And you may as well tire your opponent out
Let’s elaborate this last option today.
I’ve seen it over and over through the years I’ve been following Jiu-Jitsu tournaments. However, perhaps the best example I can find to illustrate this “way to the victory” is in the very classical challenge between Cassio Cardoso and Marcelo Behring, that happened over 20 years ago.
Cardoso quickly pulled guard and resisted for over 20 minutes Behring attempts to pass his guard.
Jiu-Jitsu was way simpler back then, and, for that reason, you can really appreciate how great these two masters were in the fundamentals by watching this particular match. Marcelo’s passing was nearly perfect, but so was Cassio’s defense.
I need to ask Cassio someday, but I guess Master Carlson Gracie played a strong role on his pupil game plan. But even if it hasn’t a touch of Carlson, it worked. Marcelo wasn’t able to pass, and ended tiring out. Patiently Cassio waited the right moment and scored (you can check the winning move at 1:23 of the video below).
The same Jiu-Jitsu way, applied to business
Gracie Barra leader Marcio Feitosa was a great competitor himself. He’s also a big researcher of Jiu-Jitsu. He probably watched the match I referred to above but, even if he didn’t, he saw many matches in which one of the opponents tired the other out, before taking the lead to win.
Feitosa takes such lessons seriously, and applies it to the actual life. Working hard over 12 hours a day, and even during the weekends, he very often half jokes with me in projects we work together:
“There’s no way, Luca, nobody is working like us at this time. We’re going to tire them out.”
Like I said, Feitosa’s tone when he says it is always of a joke, but there’s a lot of seriousness in it. After all, just like in a Jiu-Jitsu match, there are several ways to be victorious in business. One of them is doing like Cassio: tiring your competition out.
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Have you ever tired someone out in the mats? What about in life? Use the comments section below to tell your story




Out of all fears, one that can strain you a lot, depending of what you do, is the fear of flying.
